FashionWare at SXSW

ngtech”>Syuzi Pakhchyan on Vimeo.

With only a few days left of the international fashion 2011 fall collections concluding in Paris, another fashion destination is getting ready. March 11, 2011 begins the South by Southwest Interactive festival that has become the digital playground of emerging technologies, such as the debut of Twitter a few years ago. Innovative ideas are also featured at SXSW inviting Blake Mycoskie of TOMS Shoes as a keynote speaker.

Designers may be finding newness crafting silhouettes and surface patterns on the current runways but at The FashionWare SXSW, techno-ateliers are making their fashions smart. From climate aware apparel, LED light embellishments gestured by body movements, to a sonar garment for the visual impaired inspired by bats, fashion is reconsidered directed by the wearer or environment.

The exhibition will take place at the Austin, Texas festival from March 18-19, 2011 in the Austin Convention Center. Reading the Fashioning Tech.com blog today, its founder, Syuzi Pakhchyan writer of “Fashioning Technology: A DIY Intro to Smart Crafting” is teaming up with FashionWare to sponsor and produce the exhibit.

Klight by design: Mareike Michel, technology: Christian Dils, Manuael Seckel and René Vieroth at FashionWare SXSW.

Laser Suit by Wei-Chieh Shih at FashionWare SXSW.

Twinkle Pad by Diana Eng at FashionWare SXSW.

About Geoffry

Hey, thanks for reading! I'm a designer, artist, educator and creative enthusiast working in the fashion industry for 20+ years writing about design, art and sometimes politics. You can send me a note or a question about a recent post using the links below.

Portfolio | Digital Design Therapy | I'm on Twitter | Email me | RSS Feed